Field House Beer
Overview
Field House Brewing is a Canadian craft brewery celebrated for its inventive beer and distinct visual identity. This concept envisions a bold, cinematic approach to seasonal promotion — blending tactile 3D visuals with narrative energy to reflect the brand’s experimental ethos and strong sense of community.
Brief
The brief focused on creating a product-driven animation that captures the essence of a craft beer brand while introducing a digital storytelling element. The animation needed to spotlight the packaging, particularly the bottle and label, while maintaining a clean, contemporary feel. Core objectives included incorporating a strong sense of brand identity, designing transitions that flow naturally between physical and digital interactions, and ending with a polished packshot. Emphasis was placed on lighting, texture, and camera movement to elevate the realism and visual impact of the product.
Concept
The animation for Field House Brewing blends storytelling, craft, and digital interaction to elevate the experience of a traditional beer ad. Drawing from the brewery’s independent spirit and strong visual identity, the concept transforms a simple moment—opening a bottle—into a narrative about discovery and engagement. By integrating tactile realism with sleek transitions to mobile interactivity, we created an immersive visual journey that connects brand, product, and audience across both physical and digital spaces.
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Disclaimer
This project is an independent, fan-made creation produced solely for creative and educational purposes. We are not affiliated with or endorsed by Field House Brewing in any way. All branding, packaging, and trademarked assets used in this work remain the property of Field House Brewing. Packaging design featured in this animation was not created by South and is used here as part of a conceptual showcase.
